Watermarking has been floated by Big Tech as one of the most promising methods to combat the escalating AI misinformation problem online. But so far, the results don’t seem promising, according to experts and a review of misinformation conducted by NBC News. The technologies are only in their infancy and in a limited state of deployment but, already, watermarking has proven to be easy to bypass.
Source: Why AI watermarks miss the mark in preventing misinformation