TikTok’s relationship with the music industry was never sustainable. As many digital media outlets realised in the mid-2010s, when they “pivoted to video” in an attempt to placate Facebook’s algorithm, only for the bottom to fall out of that platform, it’s never wise to place the fate of an entire industry in the hands of a private company whose motivations and modes of operation are opaque at best. Big stars who have built-in fanbases won’t be profoundly affected by their music being off TikTok, but new stars will.
Source: The music industry’s over-reliance on TikTok shows how lazy it has become | Shaad D’Souza