Inspired by Universal Music Group‘s ‘artist-centric’ streaming strategy, Spotify’s new rules see ‘premium’ artists and ‘premium’ content financially prioritized over so-called low-quality tracks and creator accounts with low engagement. Amongst those rules are that tracks on Spotify must have reached at least 1,000 streams in the previous 12 months in order to generate royalties on the platform.
Source: Only 19% of artists on Spotify had over 1,000 monthly listeners in 2023