Several solutions to the deepfakes problem have been proposed, from crypto watermarks to metadata — none perfect. But an increasing number of news organizations are coalescing around blockchain tech as a means of verifying that content came from a reliable source. Fox became the latest example, announcing today that it partnered with Polygon Labs, a layer-2 blockchain focused on scaling Ethereum, to release an open source protocol for media companies to register their articles, photographs and more.
Source: Fox partners with Polygon Labs to tackle deepfake distrust | TechCrunch