BMG has announced its strategic partnership with the TUM School of Management, part of Munich’s Technical University, to fast-track the development of generative artificial intelligence within the company. The project will initially prioritize harnessing AI to creatively manage what the company calls an increasingly complex variety of digital assets required for global music marketing campaigns — sometimes up to 700 for a single project.
Source: BMG Says a ‘Single Project’ Can Involve Up to 700 Digital Assets