A generation of independent music artists—from a ukulele-strumming college student to pop singers belting in front of smartphones—are getting their start outside of major labels with the help of online marketplaces that pair them with financial backers. “The whole world believes indie artists make pennies,” says Indify Chief Executive Shav Garg. “We believe artists are founders.”
Source: Who Needs a Record Label? VC-Like Investments Power New Music Artists
