Adobe Promises AI ‘Accountability, Responsibility and Transparency’

Following the wide release of its Firefly generative AI tech last month, Adobe used its annual Max event to introduce new AI-driven features for its creative software, such as Photoshop, Illustrator and Express. Adobe Digital Media CTO Ely Greenfield said the company’s promise of “accountability, responsibility and transparency” where generative AI is concerned “means that we put a lot of effort into identifying, and making sure that we don’t introduce, unintentional harm and bias into the content creation process.”

Source: Adobe Unwraps AI-Driven Tools, Promises “Accountability, Responsibility and Transparency”

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