Spotify has finally made the move to cut off white noise podcasters from its lucrative ads program, according to a new report. These ambient sounds account for 3 million daily consumption hours on the platform, after being boosted by Spotify’s algorithmic push for content with ‘talk’ vs. music. Although Spotify had originally incentivized these curators and podcasters to join the platform, white noise took listeners’ time away from major artists.
Source: Spotify Is Now Removing White Noise Creators From Ads Program