The Seattle-based company is taking a two-pronged approach to the threat and opportunity that AI poses to its business. First, it sued a leading purveyor of AI-generated images earlier this year for what it alleged was “brazen infringement” of Getty’s image collection. But on Monday, it also joined the small but growing market of AI image makers with a new service that enables its customers to create novel images trained on Getty’s own vast library of human-made photos.
Source: Photo giant Getty took a leading AI image-maker to court. Now it’s also embracing the technology