The growth is driven by a combination of price rises – notably by Netflix in March 2022 and Amazon in September 2022 – and overall growth in subscriptions, which increased from 39.7 million in Q4 2021 to 42.2 million in Q4 2022, the Media Nations U.K. 2023 study says. Netflix accounted for half of all SVOD revenue in 2022, with the four largest services, Netflix, Amazon Prime Video, Disney+ and Sky’s Now, taking a 93% market share.
Source: U.K. Streaming Revenues Soar 21% to $4.1 Billion in Flat Market, Media Regulator Study Reveals