TikTok’s Warner deal shows it’s on course to become the MTV of the 21st Century

The deal announced last month between TikTok and Warner Music Group (WMG) is arguably the clearest sign yet that the social media platform – which has built a base of 1 billion monthly active users in its seven years of existence – is maturing into a serious part of music’s cultural and business landscape.

Source: TikTok’s Warner deal shows it’s on course to become the MTV of the 21st Century – but to do so, it needs better relations with the entire music biz