On Deezer’s latest earnings call Thursday (August 3), CEO Jeronimo Folgueira told analysts that the streaming service’s own price hike in early 2022 didn’t have a negative impact on its subscription numbers – a fact that opens the door to further increases in subscription prices. “Deezer was the first player to raise prices in early 2022, with pretty much no impact on churn, which has clearly demonstrated that music is highly undervalued and that platforms like us have more pricing power than initially anticipated,” Folgueira said.
Source: Deezer drops heavy hint that music streaming price hikes could be a recurring phenomenon