The company has already radically changed the way books are discovered online. And while ByteDance has said little publicly about its publishing plans, which are at an early stage, it is clear the company has the potential to sell a vast quantity of books. ByteDance can reach an audience that is enormous, and growing. In the past year, videos with the #BookTok hashtag have been viewed more than 91 billion times.
Source: TikTok Sells a Lot of Books. Now, Its Owner Wants to Publish Them, Too.