In a joint press release, TikTok and Warner clarify that the new “multi-year, multi-product” deal will see WMG license its recordings and publishing repertoire to TikTok and TikTok Music. The new deal will enable “WMG and TikTok [to] find new ways to harness TikTok’s revenue generation and promotional capabilities,” as well as facilitating “new fandom development and monetization features.”
Source: TikTok and Warner Music Group sign ‘first of its kind’ multi-year licensing deal