New audience segments in the Spotify for Artists interface give artists and their team powerful insights into their audience to help them grow and deepen their relationship with fans. Data until now has been high-level, focusing on total streams, monthly listeners, and followers. But that data doesn’t differentiate fans from super fans. As our mid-year music industry report reveals, super fans drive 42% of engagement with new artists.
Source: Spotify for Artists Introduces New Audience Segmentation