Spotify is currently in discussions to introduce full-length music videos to its app, challenging YouTube and TikTok in the highly competitive video streaming market. The said talks were reported by Bloomberg on Saturday (July 1), citing people familiar with the plan. The sources reportedly revealed that Spotify has initiated conversations with potential partners about incorporating the new video feature into its platform.
Source: Watch out YouTube, Spotify’s considering adding full-length music videos to its app (report)