Strong growth in music-streaming subscriptions can’t be taken for granted. Within the music industry there has been growing talk about how to deal with any approaching ceiling or plateau in subscriptions in the biggest and most mature markets. The good news is that there is plenty of room to grow in the ‘Baby Boomer’ demographic. The bad news is that many of those people may simply not be interested.
Source: Boomers may not be the saviours of music subscriptions – Music Ally