Universal partners with generative AI startup Endel to create ‘AI-powered, artist-driven functional music’

Under this “groundbreaking” agreement, the two companies will use Endel’s proprietary AI technology to let UMG artists “reimagine” their music and create “science-backed soundscapes designed to enhance listeners’ wellness” using both new music and new versions of catalog music. Berlin-based Endel runs a cross-platform “ecosystem” of AI-powered apps that produce personalized sounds to help people focus, relax, and sleep.

Source: Universal partners with generative AI startup Endel to create ‘AI-powered, artist-driven functional music’

Get the latest RightsTech news and analysis delivered directly in your inbox every week
We respect your privacy.