The new need for scarcity, and why the next big leap in entertainment hasn’t happened yet

More is not always more: even before AI, issues of time available to audiences, cut-through possible for creators, and revenue gains for commissioners have been exacerbated by the sheer amount of content available and the number of places to access it. These challenges remain, and they are not going away anytime soon.

Source: The new need for scarcity, and why the next big leap in entertainment has not happened yet

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