SoundCloud has teamed up with Merlin, the digital music licensing agency for independent labels, on a global licensing deal, allowing Merlin members and their artists to participate in SoundCloud’s Fan-Powered Royalties (FPR) model. Unlike the traditional pro-rata “one big pot” streaming model, FPR is a user-centric model that allocates a share of each listener’s subscription and advertising revenues only to the artists/tracks they individually listen to.
Source: SoundCloud, Merlin strike global deal to bring fan-powered royalties to indie labels