How the BookTok trend has influenced nearly every aspect of publishing

2021 was the publishing industry’s best year since 2004, according to data from US print-book-sales tracker Circana BookScan (formerly NPD BookScan), which began tracking sales that year. Sales have since dipped slightly, but are still up compared to 2019. Last year, authors associated with #BookTook sold 60% more copies than the year before, Circana said.

Source: How the BookTok trend has influenced nearly every aspect of publishing, from signing a book deal to pushing authors to act like marketers: ‘It changed my entire life, it changed my career’

RightsTech Extra

The Future of Generative AI Might Be Smaller Than You Think

By Paul Sweeting

The distinguishing characteristic of large language models (LLMs) is, as the name implies, their sheer size. Meta’s LLaMA-2 and OpenAI GPT-4 are each comprised of well more than 100 billion parameters — the individual weights and variables they derive from their training data and use to process prompt inputs. Scale is also the defining characteristic of the training process LLM’s undergo. The datasets they ingest and are almost incomprehensively large — equivalent to the entire World Wide Web — and require immense amounts of computing capacity and energy to analyze. Generative AI models don’t need to be that large to be useful, however. Read More > >

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