2021 was the publishing industry’s best year since 2004, according to data from US print-book-sales tracker Circana BookScan (formerly NPD BookScan), which began tracking sales that year. Sales have since dipped slightly, but are still up compared to 2019. Last year, authors associated with #BookTook sold 60% more copies than the year before, Circana said.
Source: How the BookTok trend has influenced nearly every aspect of publishing, from signing a book deal to pushing authors to act like marketers: ‘It changed my entire life, it changed my career’
