In 2013, Sars launched Soundtrack Your Brand (then called Spotify For Business) as a JV with Spotify. The premise is simple: a music streaming service specifically made for businesses – whether multi-nationals or mom’n’pop shops. One of his key arguments: any business playing music from an individual’s Spotify account is breaking the terms and conditions of their agreement with the service.
Source: Can this Swedish entrepreneur unlock $40 billion in new money for the music business?