On Wednesday (March 15), Universal confirmed an initiative between the two companies to “investigate potential new economic models for music streaming that more fully recognize the value artists create.” According to a press release, through this collaboration, “UMG and Deezer aim to develop new methods that holistically reward recording artists and songwriters for the value they create and to reimagine and update the engagement model for Deezer’s users and the artists they love.”
Source: Universal confirms partnership with Deezer to explore new streaming model