Last month, amid TikTok’s long-running licensing talks with the major labels, it came to light that the ByteDance-owned platform had started limiting the availability of certain music in Australia. Now, a new report suggests that the pilot – designed to demonstrate the app’s purportedly minimal reliance on popular tracks – brought about a usership decline in the island nation. The short-form app last summer moved to trademark “TikTok Music,” and it subsequently emerged that the rumored streaming-service expansion was factoring into the aforesaid licensing discussions.
Source: TikTok Reportedly Lost Users in Australia Amid Music-Limit Test