In-game virtual concerts on the likes of Epic Games‘ Fortnite, and gaming world Roblox have served to bring the music and games businesses even closer together in recent years. The collision of the games and music worlds has also given rise to new tech players aiming to both improve the music experience for gamers and extract more value for music rightsholders from the global games market, which is forecast to generate annual revenues of $211.2 billion by 2025.
Source: Hipgnosis strikes licensing deal with personalized music-for-gaming firm Reactional Music