Apple and Amazon Plan to Spend Billions on Movies for the Big Screen

For Apple and Amazon, the move is not exactly a benevolent bid to help out beleaguered movie theaters; it’s a way to promote their respective streaming services. Ideally, the more attention that a movie gets on the big screen, the more people will want to see what else is available online — and sign up for (or keep paying) monthly subscriptions to AppleTV+ or Prime Video.

Source: Apple and Amazon Plan to Spend Billions on Movies for the Big Screen. Will the Pricey Gamble Pay Off?

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