YouTube is launching a new product called Analytics for Artists that will help musicians adopt a multiformat approach to video, Global Head of Music Lyor Cohen announced. Cohen shared some stats that show just how big YouTube Shorts has gotten. As of December 2022, the TikTok competitor records 50 billion daily views, many of which come on videos that feature pop music. According to Cohen, the top 1,000 songs on YouTube Shorts got more than 280 billion combined views in January 2023.
