On Tuesday (January 31), TIDAL and Universal Music Group announced plans to research how, by “harnessing fan engagement”, music services and platforms can “generate greater commercial value for every type of artist.” They add in their announcement that their research will extend to how different economic models “could accelerate subscriber growth, deepen retention, and better monetize fandom to the benefit of artists and the broader music community.”
Source: Universal partners with TIDAL to develop ‘more artist and fan-friendly’ streaming model