An artist who made and sold digital images of Birkin handbags covered in fur violated trademark rights, a Manhattan court has concluded. The fashion giant Hermes, which owns the luxury brand, sued Mason Rothschild after he created non-fungible tokens, or NFTs, based on the famous bags. Hermes said consumers would believe the products were officially associated with the brand. The landmark case sets a precedent for other trials around NFTs.
Source: NFT images of furry Birkin bags violated trademark rules