U.S. consumers’ consumption of most media has declined in the last three months, according to Attest surveys. Asked about their daily viewing habits, the number indicating that they generally watch no paid video streaming services increased rose by 2.8 percentage points — from 12.3% in October to 15.1% in January. Attest notes that inflation may be starting to affect paid streaming services.
Source: Video Insider: Most Media Consumption Down in Q4, Including Paid Streaming