MIDiA: The streaming wars will be won with technology, not content

A large part of the gaming industry’s ability to squeeze more value from its IP comes from the flexibility of the experience. While there may be a myriad of different formats games developers can choose from to reboot their franchises, there is only one way a viewer can experience an SVOD service: lean-back and watch. This must change if SVOD services want to maintain viewer engagement.

Source: The streaming wars will be won with technology, not content

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