Audio fingerprinting, or music recognition technology (MRT), is an established technology offering that, in recent years, has been developing into new services. Services that present some interesting opportunities for the industry but which I think need very careful consideration. There are many elements to the accuracy of what gets reported by an MRT device. Firstly, did the device really hear all the music that was played and was the fingerprint that was generated an accurate reflection of it?
Source: ‘There is a real need to look behind the marketing hype and truly understand what is being offered.’