Since 2020, the portion of Spotify’s Global Weekly Top Songs represented by catalog has increased by 155%, according to the company. Insights from the study make it abundantly clear that promoting older tracks is working. Almost a third of 2022’s charting songs are catalog, and fans are now searching for and streaming older tracks. Nearly three-quarters of active streams (from listener playlists, album pages, artist profiles, and liked songs) are catalog.
Source: Meet the Company Blowing Up Catalog Tracks on Spotify