How Will BookTok Change Publishing in 2023?

BookTok, a TikTok community of readers, reviewers, and authors, has redefined publishing’s relationship with book content creators. Since its rise in popularity in 2020, the group has been directly responsible for millions of book sales, hundreds of trending conversations around new releases, and an organic word-of-mouth marketing structure that has publishing entities desperate to get a piece of the action.

Source: How Will BookTok Change Publishing in 2023?

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