It’s been 48 years since “Dog Day Afternoon” hit theaters. But as of last week, you could purchase a brand-new hat reprising the film’s all-caps poster, down to its memorable tagline: “Incredible But True!” This hat is not officially licensed merch for Sidney Lumet’s twisty crime drama. It is an unsanctioned homage made by And After That, a teensy McAllen, Tx.-based clothing company that inventively—and often cheekily—pays homage to movies and bands with shirts, T-shirts and hoodies.
Source: Fans Search for Coveted Film Merch—Five Decades After a Movie’s Release
