ABBA Voyage has proved a hit with critics and fans, and industry professionals say it had redefined the parameters of AR-based entertainment. “The tech itself isn’t new but the way in which we’ve used it and scale and barriers we’ve broken down are new,” producer Svana Gisla said. “We have live musicians, so we keep our band and do seven shows over five days a week. But you could roll round the clock. Vegas will quickly adopt this style of entertainment and do Elvis or the Beatles.”
Source: ABBA’s successful avatar show in London offers a glimpse at a daring new direction for live music