Investment firms for years have sought to lock up income streams from assets such as mineral rights and songwriter catalogs, with classic-rockers Bob Dylan and Bruce Springsteen cashing in for hundreds of millions of dollars. Now YouTube videos are becoming their own asset class. Spotter Inc. and Keli Network Inc., which does business as Jellysmack, are flooding the personalities behind top YouTube channels with offers to license their old videos.
Source: YouTube Stars Cash In Video Rights for Millions of Dollars
