From the NBA to Duolingo to The Washington Post, it seems everyone today is on TikTok, with the growing idea that if you’re not, you’re far behind. But as more and more brands, advertisers, influencers and publishers prepare TikTok strategies, eager to reach a younger global audience — and, if they’re lucky, go viral — the China-owned short-video phenom is scaring the crap out of American government officials.
Source: Social Media Insider: Why Is TikTok Freaking Out The U.S. Government?