Nearly half of streaming video subscribers hop among services multiple times over a 12-month period, excluding Netflix, according to data released by Parks Associates and SymphonyAI Media. The whitepaper also reports that the lead drivers for using ad-based over-the-top streaming services are being free to the user, being easy to use on home TV systems, and offering diversified, “good” programming.
Source: Digital News Daily: Nearly Half Of Streaming Subscribers Regularly Jump Among Services