Streamers and movie theaters recalibrating to address their challenges are among the trends his team foresees. For example, EY expects streamers will “bundle up to brave the elements,” the firm says. “Streaming companies that lack content scale today and choose not to engage in a bundling strategy risk being marginalized in a market where the consumer holds the power to cancel at any time and is being trained by the industry to seek out a good deal.”
Source: Box Office Prospects and Streaming Bundle Predictions: A Chat With a Hollywood Biz Consultant