PUBG Mobile, a free mobile game that’s been downloaded over a billion times outside of China, is launching its own label, called ‘Beat Drop’. PUBG has already been releasing its own original music since 2020 via a virtual band called POWER 4 (see video below), and the launch of the new label, according to PUBG, “marks the next step in PUBG MOBILE’s journey to shake up the gaming and entertainment industry”.
