This music rights gold rush is due to both the explosion of music streaming and tunes on TikTok as well as an ever-growing need to supply global video services like Netflix with soundtracks to their shows and movies. Now, Duetti, co-founded by two former TIdal execs, wants to flip the practice on its head. Instead of giving big-name artists huge paydays, the company is looking to cut deals with small artists and help their old songs blow up.
Source: A stealthy startup led by Tidal’s former COO plans to turn throwback tracks into modern hits