Warner Music Group categorizes revenue from a bunch of social, gaming, and video streaming platforms – Facebook/Instagram, TikTok, Snapchat, and Roblox amongst them – as “alternative” or “emerging” platforms. In September 2021, Warner Music Group was generating around$273 million annually from these platforms (on a run-rate basis) across recorded music and music publishing combined. A year on, that figure has an increased by around +$100 million.
