The Top 5 biggest-selling artists at one of the major record companies, as a subset, has seen their cumulative share of generated revenue at that major record company slashed by two-thirds over the past 10 years. In any given year, an ever-greater share of total streams is drifting away from the Top 10 biggest hits, and towards a much wider array of ‘middle class’ artists with significant, but not necessarily chart-bursting, fanbases.
