There has been a steady increase in the chorus of grumbling from music rightsholders about how TikTok pays royalties for music. It is true that TikTok virality generates streaming spikes on other platforms where royalties are higher. But it’s also true that there are ghosts of past industry arguments about promo versus consumption (from MTV to YouTube) that are stiffening rightsholders’ resolve to push TikTok to pay more.
Source: Pressure mounts on TikTok over its music royalties payments – Music Ally