Media Companies Find New Ways to Exploit Their IP as Innovation Drives Content Creators

Intellectual property is what fuels today’s Hollywood. As the industry has become more risk-averse, fewer truly original screenplays are getting made, and ones that seem to be original often have some tie-in with recognizable properties (from music to video games to crime cases and other true stories), attaching most any given project to a proven success or brand.

Source: Media Companies Find New Ways to Exploit Their IP as Innovation Drives Content Creators

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