Among its key stats: the average fan spends 20.1 hours a week listening to music, up from 18.4 hours in 2021. Also noteworthy: the claim that “63% of all time spent on short-form video apps are on videos where music plays a central role”. That clearly plays into the current grumblings from IFPI members about TikTok’s licensing deals.
Source: IFPI explores 2022’s music-listening trends in its new report – Music Ally