New US financial data, combined with comments from UMG boss Sir Lucian Grainge, suggest that tension is growing over TikTok’s payouts to the music industry The ginormous growth in TikTok’s advertising revenues isn’t – according to a handful of very senior figures in the music industry interviewed by MBW – being reflected in the money the platform is paying through to the record business.
Source: Why the music industry is headed for a tussle with TikTok over royalties