The unpredictability of TikTok-spurred viral success has resulted in artists like The Weeknd and Panic! At the Disco seeing older songs take off while their newer material hangs in limbo. It’s easy to imagine that this experience could be nerve-wracking for labels. “Kids don’t care whether somebody’s pushing a single with millions of dollars of marketing,” says Pablo Douzoglou, director of marketing for Beggars Group.
Source: When Old Hits Compete With New Singles, Do Artists Win or Lose?