Despite maintaining its lead in the global music streaming market, Spotify says it will consider raising its prices in the US, following recent moves by Apple Music and YouTube. “When our competitors are increasing their prices, that’s really good for us because, again, with our deep engagement that we have and the lowest churn of any competitor, we will likely fare better,” Ek told analysts after Spotify released its third-quarter earnings report.
Source: Spotify mulls price hike in US following Apple, YouTube’s lead